Creating a winning business strategy can be difficult. There are so many things to consider! But don't worry, we're here to help. In this blog post, we will go over five basics that you need to think about when creating your strategy:

1. What is your mission?

At its core, every business has a mission - a reason for existing. Your mission should be clear and concise. It should state what your business is trying to accomplish and how you plan on achieving it. This could be anything from making a profit to providing a valuable service to the community. Whatever your mission may be, it's important to make it clear and concise as this will help you stay on track as you grow your business and stay focused during the tough days.

When formulating your mission statement, consider the following questions:

What does my business do?
What need does it fill?
How does it benefit my customers or clients?

2. What are your goals?

Setting goals in business is essential for success. Your goals should be realistic and achievable, and they should be tailored to your mission statement. This will help you stay on track as you grow your business.

When formulating your goals, consider the following questions:

What does my business want to achieve?
What are the steps I need to take to get there?
What are my deadlines?

3. Who is your target market?

You need to know who you're selling to and what needs and wants they have. A well-defined target market is essential for any business. Without one, you'll have no idea who you're selling to or what needs and wants they have. This can lead to a lot of wasted time and effort when it comes to marketing and product development.

When defining your target market, it's important to consider the following:

Who is my ideal customer?
What needs and wants do they have?
How can I reach them?

4. What are your competitive advantages?

When it comes to having a competitive advantage in business, it's all about doing something better than your competitors or offering something that your competition does not offer. Whether it's offering a better product or providing superior customer service, you need to find a way to stand out from the pack.

If you can find a way to differentiate yourself from the competition, you'll be more likely to attract customers and grow your business.

5. How will you measure success?

One of the most important aspects of any business strategy is measuring success. You need to set benchmarks so you can track and assess your progress. This allows you to make changes and improvements as needed. There are a number of different ways to measure success, so find one that best fits your business. Some common measures of success include revenue, profits, market share, and customer satisfaction.

If you're still feeling unsure about how to create a strategy, don't hesitate to reach out to us. We would be happy to help you develop a strategy that will set your business up for success! Book your business strategy session here.