Website Audits: Your First Step to Boosting Conversion
Your website is often the first impression a customer has of your business. That's why it's important to make sure your website is up to par with a website audit. A website audit checks all aspects of your website, from speed and performance to security and basic SEO to ensure that it is functioning correctly. It also assesses your user experience and content to make sure that it is engaging and persuasive.
If you're like most business owners, you probably think of your website as an online brochure. It's there to showcase your products or services, and that's about it. But if that's all your website is doing, you're missing out on a lot of potential growth.
A website audit can help change all that. A website audit is a comprehensive review of your website with the goal of identifying opportunities for improvement. It's not just a technical analysis, but a strategic one as well. A website audit isn't just about finding and fixing errors. It's also about understanding how your website fits into your marketing strategy and making sure it aligns with your business goals.
What is a website audit?
A website audit is a process of evaluating a website for areas of improvement. The purpose of a website audit is to identify issues that may be preventing a website from growing and achieving its goals. In this blog post, we will discuss what a website audit is and why it's so important for your business. We'll also go over what you can expect after you have a website audit performed on your website.
Conducting a website audit can be a complex and time-consuming process to do it yourself, but it is often essential for website owners who want to ensure that their website is performing at its best.
What is included in a website audit?
While the goals of a website audit may vary depending on the needs of the business or organization conducting the audit, there are some common objectives that are typically pursued. These objectives may include identifying opportunities for improvement, discovering areas that need further attention or development, and generating ideas for website growth and expansion.
If we breakdown the website audit process, it includes a careful analysis of your websites:
design
content
structure
functionality
performance & speed
conversion
What to expect after a website audit?
After a website audit, you will receive a detailed report with our findings and recommendations for how you can improve your website to help reach your business goals. We'll also provide you with a prioritised list of actions for what to improve first to create the best ROI and impact on your business.
You can make the website changes yourself or with the help of a professional web design & development company such as Gem Media. If you're not familiar with website design, it's best to leave the changes to the professionals.
Why is a website audit important to your business?
Because your website is the foundation of your online presence, it should be working for you, not against you. With a website audit, you can make sure your website is doing everything it can to help you reach your business goals.
Audits are important for website maintenance because they help you identify any potential issues that could be holding your website back. By conducting a regular website audit, you can fix any problems before they cause too much damage. Website audits also help you keep track of your website's progress and ensure that it is always improving.
Want to get a website audit for your business website? Click here to book a comprehensive website audit with Gem Media.
