Skip the ordinary. Elevate your brand.

We are a boutique studio pairing design, development, strategy and creative — working from anywhere but based in Auckland, New Zealand. Our work is deeply rooted in crafting high-end, high-performance brand experiences.

For over 5 years, we’ve partnered with forward-thinking brands, refining our process to deliver sophisticated design, strategic execution and measurable impact.

We refine your vision, highlight what makes you unique, and design digital experiences that make even your most ambitious goals feel within reach. With strategy, artistry, and precision, we create brands that don’t just stand out—they set new standards.

BRAND

Brand Identity
Brand Strategy
Art Direction
Brand Positioning
Books & Magazines
Packaging
Stationary

MARKETING

Marketing Strategy & Plan
Social Media Feed Design 
Posting & Management
Email Marketing 
Blog Writing

WEBSITE DESIGN

Website Audit 
Intensive Build (Website in a Week) 
Custom Design & Build   
Website Redesign & Optimisation
Search Engine Optimisation (SEO)

E-COMMERCE

Store Audit
Intensive Build (Shopify in a Week) 
Custom Design & Build  
Shopify Redesign & Optimisation 
CRO (Conversion Rate Optimisation) 
In-store Customer Experience Audit

Our Approach

1. Deep Discovery & Brand Strategy

Every project begins with understanding your brand at its core. Through a tailored strategy session, we uncover your brand’s essence—its unique positioning, values, and future vision. We deep dive into your business model, audience psychology, and market landscape to identify opportunities for differentiation and growth.

2. Research, Market Gaps & Positioning

With insights from our discovery phase, we conduct in-depth brand and competitor research. This allows us to refine your positioning, ensuring your digital presence is not just aesthetically compelling but also strategically aligned with your ideal audience. This foundation informs every design and business decision moving forward.

3. Design, Execution & Growth

Armed with a strong strategy, we craft sophisticated, high-performing brand identities, Shopify stores, and marketing ecosystems. From high-end web design to strategic e-commerce optimisation, we transform brands into industry leaders—ensuring every detail, from typography to user experience, aligns with your long-term business success.

We grow ambitious brands across all industries.

Testimonials
DEAN | ENERGY AT HOME

Gem Media exceeded our expectations! They skilfully designed, built, and launched our website with a seamless process from start to finish. Their team was professional, creative, and responsive, delivering a polished site that perfectly represents our brand. Highly recommended for anyone that's looking for a hassle-free web development experience!

DEAN | ENERGY AT HOME

OMAR | MASTER 1 PAINTING SERVICE

Gemma was very helpful helping me to fix my website and anything you need for your Business and will highly recommend her

OMAR | MASTER 1 PAINTING SERVICE

VANITA | RED OFFICE

Gemma refreshed our website based on our brief and direction, and was very thorough throughout the process. She works with structure which makes it easy when managing a large project.

VANITA | RED OFFICE

BELINDA SILK | WAIUKU CRANIOSACRAL

I've been very impressed from beginning to end with Gemma's exceptional communication, design skills and professionalism. Her talent and passion for graphic design is evident through all of her work, and her carefully considered processes make the customer experience streamlined and enjoyable. I am absolutely thrilled with all the work Gemma has done for me. I can highly recommend her to anyone looking for exceptional quality design and media services, with a friendly and helpful approach!

BELINDA SILK | WAIUKU CRANIOSACRAL

MICHELE | LUMIERES CLINIC

I really appreciate that Gemma listened carefully to my business ideas and could put it all together in a cohesive way. I’m delighted with the website and the ease at which I can edit it as needed.

- MICHELE / LUMIERES CLINIC

JOANNE | SCOTT’S STEELWORKZ

Gemma has tweaked our website to keep it fresh and functional. I really appreciate her “no question is too simple” approach and I admire her “behind the scenes technical know-how”.

- JOANNE | SCOTT’S STEELWORKZ

TROY | WEST COAST TIMBER TREASURES

The website and branding ticks all the boxes. There are so many nice touches. The copywriting tells our story so well. The product photography is really clever and fits the handmade nature of what I make. I’m very happy with the final result.

- TROY / WEST COAST TIMBER TREASURES

Bringing business daydreams to life.

Since 2020, Gemma Johnson has led Gem Media. A problem-solver at heart with an extensive background in science and product development, she brings an analytical edge to creative execution. With years of experience in R&D and entrepreneurship, she applies a systems-thinking approach to branding, web development, and business operations—turning complex challenges into seamless, scalable solutions.

Our work is driven by a deep understanding of business, technology, and design, ensuring every project is built with both strategy and aesthetics in mind.

We don’t just design—we engineer solutions that elevate brands, optimise performance and create lasting impact. From luxury e-commerce stores to strategic brand identities, we focus on the details that make all the difference.

Ready to build something exceptional? Let’s make it happen.

Ready to elevate your brand?

Let’s create a digital experience that sets you apart.