Engine Room CA
Brand Strategy
Custom Web Design
Web Development
Search Engine Optimisation
Engine Room Chartered Accountants is a platinum-partner Xero accountancy and business consultancy firm. We bought a sense of warmth and humanity to the brand to avoid the cold and corporate-looking feel which self-perpetuates the stiff, unapproachable feel of the accountancy industry as a whole. Engine Room’s existing branding contained a punchy shade of red which is already an unusual occurrence in the industry, we decided to boldly embrace this throughout the website to create an eye-catching, memorable experience.
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01.
APPROACH
Gem Media employed our signature workshop approach to developing the brand strategy for Engine Room. This process included an in-depth analysis of customer data, competitor behaviour, and design trends in the industry, as well as an exploration of existing branding elements. Using our findings, we crafted an engaging web experience which effectively communicated the core values of our client's brand to their target audience. Through this strategic approach, we were able to create a unified digital identity that resonated with customers and positioned Engine Room as a leader in their field.
