CHALLENGE

We wanted to bring a sense of warmth and humanity to the brand. Most other firms came off as cold and corporate-looking which is self-perpetuating the stiff, unapproachable feel to the accountancy industry as a whole. Engine Room’s existing branding contains a punchy shade of red which is already an unusual occurrence in the industry, we decided to boldly embrace the brand’s colour throughout the website to create an eye-catching, memorable experience.

APPROACH

Gem Media employed our signature workshop approach to developing the brand strategy for Engine Room. This process included an in-depth analysis of customer data, competitor behaviour, and design trends in the industry, as well as an exploration of existing branding elements. Using our findings, we crafted an engaging web experience which effectively communicated the core values of our client's brand to their target audience. Through this strategic approach, we were able to create a unified digital identity that resonated with customers and positioned Engine Room as a leader in their field.