Coffête is a French-inspired cafe & wine bar in San Francisco. For this project, I created the branding, packaging and social media templates. The branding mixes old Parisian street vibe with today’s digital work era. The serif wordmark is paired with sans-serif block text. The dark navy colour has a familiar classic feel of corporate professionalism. The main brand’s motif is an illustrated grapevine leaf to pay homage to France’s vast history of wine and the fact the cafe is also a wine bar. The cafe is geared towards millennial women entrepreneurs that run businesses and enjoy working on the go at their laptops.

Coffête is a cafe and co-working space by day and turns into a wine bar by night. Snacks and small plates of finger foods are available to order as opposed to regular-sized restaurant meals to cater to a younger demographic that is eating whilst they work. The cafe houses a variety of bench seating, bar leaners and small tables suitable for stand-up or sit-down work meetings during the day and social gatherings in the evening.