Klaviyo Segments Your Store Needs to Drive Growth
Segmenting your audience in Klaviyo allows you to send targeted and relevant messages to specific groups, increasing the likelihood of engagement and driving growth. Here's a list of Klaviyo segments your store might find useful:
1. New Subscribers:
- Purpose: Engage with individuals who recently subscribed to your newsletter. Consider welcoming them and introducing your brand.
2. First-Time Customers:
- Purpose: Target customers who have made their first purchase. Provide special offers or information to encourage repeat business.
3. High-Value Customers:
- Purpose: Identify and reward customers who frequently make significant purchases. Provide exclusive offers or early access to new products.
4. Low-Engagement Subscribers:
- Purpose: Re-engage subscribers who haven't interacted with your emails in a while. Consider sending special promotions or content to reignite their interest.
5. Product Category Interest:
- Purpose: Segment based on the product categories customers have shown interest in. Target them with relevant product recommendations and promotions.
6. Abandoned Cart Shoppers:
- Purpose: Target customers who abandoned their carts with personalized reminders and incentives to complete their purchase.
7. Location-Based Segmentation:
- Purpose: Tailor promotions or content based on the geographic location of your customers. Consider regional events, holidays, or weather-related promotions.
8. Inactive Customers:
- Purpose: Identify customers who haven't made a purchase in a specified period. Implement win-back campaigns with special offers to re-engage them.
9. Frequent Shoppers:
- Purpose: Recognize and reward customers who make frequent purchases. Consider loyalty programs or exclusive access to promotions.
10. VIP Customers:
- Purpose: Create a segment for your most valuable customers. Offer exclusive perks, early access to sales, or personalized experiences to strengthen their loyalty.
11. Gender-Based Segmentation:
- Purpose: Segment based on gender to provide personalized product recommendations and promotions that align with the preferences of each group.
12. Discount-sensitive Shoppers:
- Purpose: Identify customers who are more responsive to discounts. Tailor promotions and campaigns to cater to their preferences.
13. Birthday Segmentation:
- Purpose: Send personalised birthday messages and offers to customers celebrating their birthdays.
14. Product Reviewers:
- Purpose: Target customers who have previously left reviews. Encourage them to leave more feedback or reward them with exclusive offers.
15. Referral Program Participants:
- Purpose: Recognise and reward customers who have successfully referred others to your store. Provide additional incentives to encourage continued participation.
16. Engagement Level (Open/Click Rate):
- Purpose: Segment based on the level of engagement with your emails. Send more targeted content to those who consistently open and click on your emails.
17. Specific Purchase History:
- Purpose: Create segments based on specific products or categories customers have purchased. Target them with related products or exclusive offers.
18. Subscriber Source:
- Purpose: Segment based on the source of subscription (website, social media, in-store). Tailor messaging based on how customers initially connected with your brand.
Regularly analyse the performance of these segments and adjust your strategies accordingly. Klaviyo's segmentation capabilities provide a powerful tool to tailor your communication to the unique characteristics and behaviours of different customer groups.
