A cost-effective alternative to paid advertising. Boost your online presence with SEO.
Are you running campaigns and spending money on pricey ad placements but not seeing the impact or return on the investment that you'd hoped for? You're not alone - many business owners find themselves over-investing in ads with limited success. If you've been searching for an alternative to costly, standard advertising, look no further than search engine optimisation (SEO). SEO helps businesses like yours grow without breaking the bank by driving organic traffic to website pages through search engines. Read on to learn how using this essential digital marketing strategy can help increase visibility and ultimately your bottom line.
Signs your ads might not be working:
Low click-through rate (CTR)
A low CTR indicates that your ads are not capturing the attention of your target audience - this may be due to poor ad visuals or copy, or targeting the wrong keywords.
Low conversion rate:
A low conversion rate indicates that your ads are not generating the desired actions from your target audience. This may be due to poor ad messaging or ineffective landing/sales page.
Negative feedback:
If you receive negative feedback on your ads, such as negative comments or reviews, this can indicate that your ads are not resonating with your target audience. It is important to monitor feedback and make changes as needed to improve the performance of your ads and ensure they aren’t potentially damaging your reputation instead of cultivating it.
Ad fatigue:
Ad fatigue occurs when your target audience sees your ads too frequently and becomes desensitised to them, leading to your ad being ignored and a lower engagement and click-through rate.
Low to no Return On Investment (ROI)
If your ads are not generating enough revenue to justify their cost, then it's a tell tail sign that something needs fixing.
Solution?
Search Engine Optimisation (SEO) is the most underrated marketing strategy in the industry (+ it’s free!)
What is SEO and why does it matter?
Search Engine Optimisation (SEO) is the process of optimising your website's content and structure so that search engines, such as Google, can easily crawl and index it. By optimising your website for SEO, you can improve your search rankings and bring in more traffic from Google search results. This can help to reduce the amount of money spent on paid advertising and ultimately improve the bottom line for your business.
What SEO does that paid ads don’t
Long-term results
SEO is a long-term strategy that builds a strong foundation for your website's visibility in search engines. While it may take some time to see results, the benefits of SEO can last for years, unlike paid ads which offer only temporary results.
Increased credibility and trust
High rankings in search engines give your website more credibility and trust in the eyes of potential customers. Unlike paid ads, which can often be perceived as intrusive or manipulative, organic search results are seen as more trustworthy and authoritative.
Greater reach
While paid ads can target specific audiences, SEO can reach a wider range of potential customers who are actively searching for products or services related to your business. This can lead to more qualified leads and conversions without the need to pigeonhole yourself into a small niche in an effort to achieve an ROI on your ad spend.
Cost-effectiveness
While SEO may require an initial investment, it is generally more cost-effective than paid advertising in the long run. Once you achieve higher rankings in search engines, you can continue to attract organic traffic to your website without paying for each click.
Better user experience
SEO focuses on improving the user experience on your website by optimizing site speed, navigation, and content quality. This not only improves your rankings in search engines but also provides a better user experience for your website visitors.
Competitive advantage
SEO can give your business a competitive advantage by helping you outrank your competitors in search engine results. Unlike paid ads, which are available to anyone willing to pay for them, achieving high rankings in search engines requires a more strategic and ongoing effort.
By optimising a website for SEO, business owners can improve their search rankings and bring in more traffic from Google search results. This can help to reduce the amount of money spent on paid advertising, and ultimately improve the bottom line for the business.
