What is a Boutique Agency?
There are so many things that set us apart from other agencies, but what is it that we mean when we say “boutique agency”? Simply put, we offer custom solutions tailored to the individual needs of each client and strive to provide a white-glove experience from beginning to end. To do this, our philosophy is based on open communication between both the client and our team to ensure that everyone’s expectations are understood and met or exceeded in terms of the final results.
What makes an agency boutique?
You have certain needs that aren’t met by large, over-the-top agencies, and you deserve an agency that treats you with respect and takes your business seriously. A boutique agency treats you as if you were their only client because, in reality, you are the most important client to them. You aren't the same as everyone else and we won't treat you like that either.
Always starts with an in-depth consultation
We want to get to know your brand, your audience, and why you do what you do. From there, we provide you with an honest, high-quality proposal that’s flexible enough to accommodate new opportunities—without leaving room for unexpected surprises. We care about what happens next, too: our experience in customer service means we have open communication channels and a dedicated account concierge from start to finish so you feel attended to at each stage of the engagement.
Custom proposals
We don’t believe in one size fits all. Whilst we have base packages, every business’s needs are different so we create a customised proposal with service options to meet you where you are at. We typically provide up to 3 packaged solutions - a basic, standard and premium level package through listening to your business needs and goals and determining the different levels of action and investment required to help you reach those goals the fastest route.
As analytical thinkers and buyers ourselves and prefer the transparency of reading all the options of the packages in a proposal so you can make an informed decision.
We believe in providing ethical and accessible services. Although our services are an investment, we don’t want our clients to be strung out and stressed about making payments. We don’t believe PIF (pay in full) is the only way to pay for services and whilst we offer a discount to clients who choose to pay this way, we offer payment plans for all services so our clients can tap into the empowering energy to investing in themselves and aren’t held back on pursuing their idea solely because of the price.
Offers bespoke services
Clients are provided with high-quality services, as opposed to one-size-fits-all packages. We started off our business trying to use a one-size-fits-all approach but each and every client package was changed to suit the client outcomes. So if a client needs higher levels of service, but doesn’t need things like SEO or website design, we offer customised solution packages instead. We believe in finding smart ways to provide our clients with what they need and nothing more. This is how we achieve our goal of providing high-quality, personalised services for all of our clients.
Specialises in their niche
Boutique agencies don’t take on every project that comes their way; they focus on a smaller selection of high-quality projects. Rather than being involved in multiple projects at once, they commit to each client with full transparency and attention. This allows them to give you not only top-tier work but also be there for you during your project’s lifetime.
Offers turn-key packages
A boutique agency has custom proposal packages and turn-key solutions—from start to finish. We don’t just offer a plan to get the job done and make you figure out how you are going to make it happen. When you work with us, we will provide you not only with a detailed services plan but will also execute it for you so that you can stay focused on running your business and also start implementing what we have created for you immediately.
Maintains direct, ongoing contact with clients
No matter how big or small your needs, you’ll always have direct access to a dedicated agent. We spend time with you before and after each project, at no additional cost. Whether you need to scope out some details before starting or if something goes wrong once we’re on board, we’re here for you. No BS service that leaves you holding it all yourself. If we believe something to be true, we will let you know our honest opinions to get the best outcome if we were in the client’s position, we would want our service providers to treat us the same way.
Makes available every expert in their network to help with your project
From brand designers to web developers, copywriters to marketing strategists. It's not just about getting more people working on your project, it's about having access to an entire network of resources you might need when you're planning a project or campaign. Our team is skilled in a variety of areas but we will clearly communicate with you if we aren’t able to do something and will either bring someone we know on board to work with us for that portion of the project, or we will recommend a handful of contacts we trust will be able to help you.
Believes in long-term relationships
Our clients are our partners. We recognise that each individual is unique and, therefore must be handled in their own way. For example, most agencies have 20-40 active accounts at any given time. A boutique agency will only have 5-15 and will spend as much time on your account as you need in order to get everything perfect before releasing it to market. A boutique agency recognises that every client wants high-quality services with top-notch results but each has a different perspective on what those should look like for them personally. Cultivating these relationships takes time but it is so gratifying to be able to watch a client’s business, as well as themselves as an individual, grow too over time.
