Segmenting your audience in Klaviyo allows you to send targeted and relevant messages to specific groups, increasing the likelihood of engagement and driving growth. Here's a list of Klaviyo segments your store might find useful:

1. New Subscribers:

- Purpose: Engage with individuals who recently subscribed to your newsletter. Consider welcoming them and introducing your brand.

2. First-Time Customers:

- Purpose: Target customers who have made their first purchase. Provide special offers or information to encourage repeat business.

3. High-Value Customers:

- Purpose: Identify and reward customers who frequently make significant purchases. Provide exclusive offers or early access to new products.

4. Low-Engagement Subscribers:

- Purpose: Re-engage subscribers who haven't interacted with your emails in a while. Consider sending special promotions or content to reignite their interest.

5. Product Category Interest:

- Purpose: Segment based on the product categories customers have shown interest in. Target them with relevant product recommendations and promotions.

6. Abandoned Cart Shoppers:

- Purpose: Target customers who abandoned their carts with personalized reminders and incentives to complete their purchase.

7. Location-Based Segmentation:

- Purpose: Tailor promotions or content based on the geographic location of your customers. Consider regional events, holidays, or weather-related promotions.

8. Inactive Customers:

- Purpose: Identify customers who haven't made a purchase in a specified period. Implement win-back campaigns with special offers to re-engage them.

9. Frequent Shoppers:

- Purpose: Recognize and reward customers who make frequent purchases. Consider loyalty programs or exclusive access to promotions.

10. VIP Customers:

- Purpose: Create a segment for your most valuable customers. Offer exclusive perks, early access to sales, or personalized experiences to strengthen their loyalty.

11. Gender-Based Segmentation:

- Purpose: Segment based on gender to provide personalized product recommendations and promotions that align with the preferences of each group.

12. Discount-sensitive Shoppers:

- Purpose: Identify customers who are more responsive to discounts. Tailor promotions and campaigns to cater to their preferences.

13. Birthday Segmentation:

- Purpose: Send personalised birthday messages and offers to customers celebrating their birthdays.

14. Product Reviewers:

- Purpose: Target customers who have previously left reviews. Encourage them to leave more feedback or reward them with exclusive offers.

15. Referral Program Participants:

- Purpose: Recognise and reward customers who have successfully referred others to your store. Provide additional incentives to encourage continued participation.

16. Engagement Level (Open/Click Rate):

- Purpose: Segment based on the level of engagement with your emails. Send more targeted content to those who consistently open and click on your emails.

17. Specific Purchase History:

- Purpose: Create segments based on specific products or categories customers have purchased. Target them with related products or exclusive offers.

18. Subscriber Source:

- Purpose: Segment based on the source of subscription (website, social media, in-store). Tailor messaging based on how customers initially connected with your brand.

Regularly analyse the performance of these segments and adjust your strategies accordingly. Klaviyo's segmentation capabilities provide a powerful tool to tailor your communication to the unique characteristics and behaviours of different customer groups.