The most important thing you can have for your business if you want it to not only survive but thrive during catastrophic events such as a pandemic is a sound business strategy. Without a strategy, your business will be at a disadvantage in this difficult economy.

To ensure your success with your strategy, here are some of the factors to keep in mind:

Be open to adapting to change

Times are changing and so is the way consumers want to buy things. If your business isn't adapting to these changes, you're going to find yourself falling behind. Try new methods of marketing or selling your products or services. If you are not currently selling your products online yet, it might be time to consider getting a business website.

Keep your customers top of mind

It's more important than ever to keep your customers top of mind. Make sure you're constantly engaging with them and addressing any concerns they may have. Show them that you're there for them and that you value their business.

Creating focus creates money

In times of uncertainty, it's important to focus on what you can control. It's crucial to focus on what you can do to improve your business rather than worrying about things you can't change. Having a strategy forces (in the best way) you to work more efficiently as you have a clear roadmap and next steps to follow so you know exactly what to do, where you are going and why you are doing it. Examining and streamlining your processes makes sure not only you but your team is doing what’s most important as efficient as possible. As the tasks you are doing are derived from and target the specific business goal you have in mind, you can relax knowing that you know exactly what you need to work on when you arrive at work.

Stay Consistent

The best strategy is the one you keep doing. This aspect is the most important with strategy - staying consistent. Once you have decided on a strategy to try, the next important thing is to stay consistent in what you are doing. More often than not I see business owners finding a new strategy that someone else is doing that 'sounds good' and so they give up on their current strategy and try the new strategy. After a week, the cycle begins again as they feel like they aren’t getting any results so they try something new.

When it’s an uncertain time, it’s understandable to feel worried or panicked and want to try anything possible. In business, things don’t happen instantly and you need to be patient and let the new strategy work. Using a 'trial and error' strategy can be a costly way to do business, and it's often not sustainable in the long run.

Want a bespoke strategy for your business? Book a strategy session here.