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What is an SEO Audit: Everything You Need to Know

If you're running a website, it's important to make sure that you're doing everything possible to optimize it for search engines. SEO is one of the most important factors when it comes to ranking your website on Google and other search engines. In this blog post, we will discuss what an SEO audit is and why it's so important for your business. We'll also go over what you can expect after you have an SEO audit performed on your website.

What is an SEO audit?

An SEO audit is a process where a website's SEO is evaluated and improvements are suggested. It can be done at any time but is most often done when a website has stagnated or isn't seeing the growth it wants. The main purpose of an SEO audit is to help identify issues that are preventing a website from ranking higher in search engine results pages (SERPs). Once these issues have been identified, the appropriate changes can be made in order to improve SEO.

What is included in an SEO audit?

There are many different things that can be included in an SEO audit. A few of the most important aspects that will be looked at include:

  • website structure

  • content

  • keywords

  • backlinks

  • social media

Website structure includes things like title tags, meta descriptions, header tags, and alt text. Content is evaluated for things like keyword density, originality, and length. Keywords are checked for things like relevance and competitiveness. Backlinks are analyzed for quality and quantity. Lastly, social media is looked at to see how well the website is being promoted on these platforms.

What to expect after an SEO audit?

After an SEO audit has been performed, you can expect to receive a report that details all of the areas that need improvement. Once you have this report, it's up to you to make the necessary changes. These changes can be made by yourself or with the help of a professional SEO company such as Gem Media. If you're not familiar with SEO, it's best to leave the changes to the professionals.

Click here to book your comprehensive website SEO audit

Why is an SEO audit important to your business?

SEO audits are important because they help you to identify any areas of your website that need improvement. Once these areas have been identified, you can make the necessary changes to improve SEO. SEO audits are often performed when a website has stagnated or isn't seeing the growth it wants.

The main purpose of an SEO audit is to help identify issues that are preventing a website from ranking higher in search engine results pages (SERPs) which is vital for marketing your website organically.


An SEO audit is an important part of website growth and development. If you're not happy with your website's current SEO, an audit can help identify the issues and get you on the path to SEO success. We would be more than happy to help you take your website to the next level. Contact us today to schedule your SEO audit.


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