“If it was easy, everyone would do it”. We’ve all heard this phrase, and it’s often used to justify the difficulty of achieving success. But what happens when we use this logic to excuse copying instead of creating?

We all deserve to live in an innovative world where we can thrive and grow as a society. And yet, many people think they're innovating when they're really just mimicking someone else's work or ideas. This is not innovation, it's imitation. And imitation is becoming the death of innovation.

When you copy someone else, you're not adding anything new to the conversation or to the world. You're only taking away from what could be a truly unique and innovative idea. You're essentially saying, "I don't have anything original to offer, so I'll just take what someone else has already done." This is a missed opportunity to showcase your own unique talents and perspective.

Why Copying is a Losing Strategy:

• It's naive and irresponsible: Copying what someone else is doing is a naive and irresponsible way of trying to get ahead in your industry. It's like trying to win a race by following behind the leader instead of charting your own course.

• You're always behind: While you're busy copying, the original innovator is already moving on, creating their next big thing. They're constantly ahead of the curve, leaving you playing catch-up.

• You limit your potential: You do yourself a disservice by copying from others instead of looking inward and being creative. By sharing your own unique perspective, you can unlock your full potential and truly stand out.

The Power of Originality:

When you are creative, you can put your own spin on things and be a trendsetter instead of a follower. Being a follower gets you nowhere except behind the competition.

Instead of copying, focus on these key steps:

• Embrace your individuality: What makes you unique? What are your passions, strengths, and perspectives?

• Identify market gaps: What problems are people facing that haven't been adequately addressed?

• Create a solution: Develop a product, service, or approach that offers a fresh perspective and solves a real need.

• Be a trailblazer: Don't be afraid to be different. Stand out from the crowd and be a leader in your field.

The Bottom Line:

Innovation thrives on originality. Don't copy your competition; create the market before they do. Embrace your unique talents, push the boundaries, and be a pioneer in your industry.