As a business owner, creating an aesthetically pleasing and functional Shopify store is key to growing your brand and increasing sales. One of the best ways to make sure your Shopify store stands out from the competition is by incorporating branded touchpoints into the experience. Here’s a look at some of the most effective ways to do that.

Branded icons

Branded icons visually navigate the customer through the structured format of the product information.

Icons are an effective way to create visual cues that guide customers through the product information structure on each page. They can also be used to clearly call out additional features, like “Free Shipping” or “Satisfaction Guaranteed” that you want customers to know about before they purchase. It’s important to keep in mind that icons should always remain consistent across all pages in order for them to be effective as navigation tools.

Accordions

Accordions are a great way to hide extra product detail and care information without cluttering up the page. That way, customers can access more detailed information if they need it, but it won’t get in their way if they don’t need it. Accordions also add a sense of concierge service prior to purchase – it allows customers to feel as though they have all of the details they need right at their fingertips before making a decision.

High-quality product photography

High-quality product photography is key when it comes to making your Shopify store stand out. Make sure you include both detailed shots of each item as well as lifestyle shots – this will give potential customers a better idea of how items will actually look and feel when worn or used in real life, which is often necessary for them in order to make a purchasing decision. Additionally, make sure each photo includes helpful captions with sizes, colors, materials and any other relevant info so customers can easily find what they’re looking for without having to search around too much.

Styling your Shopify store does not stop at choosing fonts and colors for your brand – there are many branded touchpoints you can include that will make your store more visually appealing and navigable for potential customers. Icons help guide shoppers through product information structures; accordions provide extra detail without cluttering up pages; and high-quality product photography helps showcase items in action while providing helpful captions so shoppers can quickly find what they're looking for. By utilising these techniques, you can ensure that your Shopify store stands out among its competitors.

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